How to Design Jewelry Lighting
Since ancient times, jewelry has been particularly favored by women. With the improvement of material living standards, women’s love for jewelry has only increased. Men must be tempted to ask: What in the end has attracted women to buy jewelry?
Unlike the past, today’s jewelry stores are increasingly focusing on the design of the store, learning to use lights to make the jewelry more visible, better protect the jewelry, and attract customers more. In other words, the jewelry store is no longer a bright “bright”, but follows these lighting rules –
Make jewelry more “flashing”
When people go to the mall on weekdays, they will find that in the big shopping malls, the first thing they noticed was the jewelry store.
As you can see in the photo below, which store is your first sight?
△ left is Dinh Van jewelry store, right is a network map.
This is because of the lighting needs of the jewelry store, and its illumination is higher than other stores. In fact, the jewelry itself does not shine, but we are in the impression that jewelry is “sparkling love!” Is there any trick in this one? It’s very simple: the light that illuminates the jewels is at work. Then the key point is, in addition to higher illumination requirements, what are the mysteries of jewelry store lighting?
– Gold –
Because of the preservation of gold, more people are buying. The most important feature of gold is pure texture, beautiful color, gorgeous but not dazzling. The color temperature is about 3000K, and some of them will be mixed with 2700K to make the color of gold even more gorgeous.
△ The counter will generally install hanging lamps along the top of the counter to ensure close exposure and focus the light on the display counter. Of course, there are also some unavoidable minor problems. For example, when a customer chooses to buy a style on a glass showcase, the head can easily block the light and cause shadows. The lighting method and distance can be simulated in accordance with the site’s specific furnishings and attached with a design diagram made by a jewelry store.
△ jewelry shop design.
In recent years, due to the fact that the light efficiency of LEDs has surpassed the use of halogen light sources, the use rate has become higher and higher. Because the LED is a long-life cold light source, there is no radiation of infrared rays and other harmful substances, and there is better protection for jewelry.
△ Picture shows Cartier jewelry. Did sparkling gold jewelry make you very happy?
– Diamond –
Diamonds are difficult and complex to extract, so they are more expensive. The color of diamonds is more noble and noble than gold, and the color temperature is usually more than 5000K. Cold white light is more able to show the glory of diamonds.
△ picture shows Dinh Van, the store has a sense of design as a whole, and use cool white light for overall lighting, highlighting the noble diamond.
Diamonds appear brighter after being illuminated by light. It should be noted that under delicate operations, a lot of glare may cause discomfort to the eyes of consumers and thus affect the buying interest. According to psychologists, the dazzling light will also have an emotional impact on the sales staff in the jewelry store, which will also affect the success rate of jewelry transactions.
△ Pictured above is a Tiffany jewelry shop. The lamps designed with deep light sources are used to control stray light, and at the same time, in the installation position, they should be close to the person’s side to prevent indirect glare.
– Jadeite –
Jade (including crystal, jade) is the main selling point is gentle and gentle, color temperature can choose between 4500K-5700K color segment. If there are more detailed requirements, you can customize the chips with more blue-green components in the spectrum to create a better “performance color”.
△ In general, the emerald illumination 700-1000lx can be. Too high illuminance as shown above, so that the emerald lost its original color, if long-term exposure to such illumination, it will destroy the luster of jade.
Tell everybody a small secret. If you see a glass of water in the showcase of the Jade Shop, the lighting of the store is a metal halide lamp that uses water to absorb heat and prevent the emerald from running.
When choosing lighting for a jewelry store, the factors to be considered include color temperature, illuminance, light color, flicker, temperature, color rendering, infrared ray, ultraviolet ray, projection angle, and lamp selection. Here, the focus is on lighting color, color rendering, and lighting options.
– Light color –
Light color is roughly divided into warm light, neutral light and cold light. The light colors used for different jewellery types are different, such as warm gold for gold and cool white light for diamonds.
△ The same pearl necklace, different lights, do you think the right necklace is fuller and shiny?
– Color rendering –
The color rendering refers to the correct color and clarity of the light presented on the item. The higher the color rendering, the more the meticulous craftsmanship and true color of jewelry can be characterized. Conversely, poor color rendering can cause jewels to lose their original brightness and reduce their desire to buy.
△ The gold on the map has obviously been dimmed and the color is not too bright; the gold in the figure below is bright and the color is more prominent.
– Lighting options –
The choice of luminaires lies in diversification, which must be based on the type of jewellery, combined with the design of the store, in order to select the professional luminaires that are suitable for the jewelry store.
First of all, LED has the characteristics of small size, rich light color, small heat radiation, and easy concealed installation. It is also suitable for lighting of jewelry counters. If they can be properly designed and organically combined with the objects to be illuminated, they will play a role as “icing on the cake.”
△ comparison of three major light sources.
There are three types of lamps commonly used in jewelry stores: embedded spotlights, track spotlights, and showcase lighting.
The first category: embedded spotlights
The spotlights are installed densely above the display counters, recesses are hidden to prevent glare, and it is also a good way to collect light and not spill over the counter. When selecting, use 10° narrow angle light fixture and 20° wide angle light fixture.
△ picture for the flower city of Yunnan – Jingling jewelry.
△ picture shows ISABELLA jewelry store, embedded lighting fixtures in the independent application.
The second category: track spotlights
For some locations that cannot be slotted, or where there is a need to flexibly adjust the direction of the lighting, track lights are the best choice.
△ picture shows – Baoyihe jade flagship store.
The third category: Showcase lamps
Jewellery stores often use independent display cabinets and flat-type long cabinets. These display cabinets require close-in supplemental lighting in addition to the projection of large recessed lighting fixtures. At this time, the mini showcase lighting fixtures come in handy.
△ The pole lamp in the independent area.
△ Mini custom lamps on the side of the counter.
△The LED lamp slot in the cabinet (Note: In order to shoot the lamp slot, so the lamp must have glare at this angle, when the actual purchase angle, do not see the lamp slot).